# UGC Studio (/docs/ugc-studio)



Real product content, someone actually using your product, usually means hiring a creator, or fighting with AI tools that end up looking like AI. UGC Studio gives you the authentic version in a few clicks. You bring a character and a product, pick a recipe built by creators, and run it.

<Video youtubeId="zacvYikdiFw" title="Authentic UGC ads" />

## How it works [#how-it-works]

1. **Open UGC Studio.** You get a shelf of finished recipes, ready to run.
2. **Pick a recipe.** Choose the moment you want: someone using the product, talking about it, or a polished spokesperson shot.
3. **Set the inputs.** Pick your character, the product you added, and describe the moment in plain words. That is the whole brief.
4. **Run it.** It builds an authentic frame of your character with the product, sharpens it, then animates a real, phone-shot moment.

## The recipes [#the-recipes]

* **Character Using Product**: your character uses the product naturally in a real setting, absorbed in the moment rather than presenting to camera.
* **Character Presenting Product**: a talking testimonial, your character holds the product and recommends it in their own words.
* **Cinematic Product Presenter**: a premium, commercial-grade spokesperson shot with directed motion.

## Bring your character and product [#bring-your-character-and-product]

UGC Studio uses the characters and products you have already created, so the same face and the same product carry across every clip you make. Create a character in Character Studio and add a product in Product Studio, and both show up here ready to cast.

## Describe the moment simply [#describe-the-moment-simply]

Keep the action to one natural gesture, for example smoothing an oil into her cheek, or holding the bottle up to the light. Short and specific animates best. For a talking clip, put the spoken line in quotation marks and keep it to a sentence or two.

## Local and free [#local-and-free]

UGC Studio runs on your own machine through the built-in engine, so it is free to use once installed. Cloud is used only if you have SimpliGen Cloud connected and you choose it for a generation.